What CCPI™ Measures
CCPI™ evaluates assets across ten authored dimensions, each scored on a 0–10 anchor‑based scale and weighted per sector. The result is a 0–100 index that reframes culture and experience as measurable capital, not decoration.
The methodology is partially transparent: dimension names and philosophy are visible; the weight matrix, anchors, and aggregation logic remain proprietary to EURAN.
The 10 CCPI™ Dimensions
- Identity Coherence: Clarity, unity, and recognizability of the authored identity across architecture, interiors, and operations.
- Experiential Sequencing: The structured progression of spatial, sensory, and emotional moments across the full user journey.
- Cultural Depth: Authentic, context‑aware cultural logic embedded in the asset, beyond decorative gestures.
- Conceptual Originality: Non‑derivative authorship and resistance to imitation; a unique conceptual system.
- Emotional Resonance: Capacity to generate emotional attachment, memory anchors, and repeat engagement.
- Spatial & Functional Integrity: Alignment between spatial logic, circulation, zoning, and functional efficiency.
- Operational Robustness: Long‑term operability, maintenance logic, staff flow, and lifecycle durability.
- Economic Leverage: The degree to which cultural and experiential quality convert into pricing power and yield.
- Strategic Defensibility: Barriers to imitation, IP logic, and competitive insulation created by the system.
- Ecosystem Integration: Coherence with adjacent luxury sectors and portfolio‑level identity.
Scoring & Weighting
Each dimension is scored 0–10. Scores are then weighted per sector using a 100‑point matrix, reflecting where value is structurally created:
Sector Focus:
Cruise, Marinas, Hotels & Resorts, Mega‑Yachts, and Real Estate.
Engine Logic:
0–10 anchor-based scoring, sector-adjusted weighting, red-flag caps, and expert overrides.
From Culture to Capital
CCPI™ is built on an uncompromising thesis: culture, authorship, and experience are not decorative—they are infrastructure. The index exposes where identity is functioning as a capital multiplier and where strategic failures are destroying value.
For boards and sovereign investors, CCPI™ reframes “soft” cultural questions into hard allocation logic.
Bringing CCPI™ into the Boardroom
CCPI™ is not a marketing label. It is a sovereign diagnostic architecture for owners, boards, and multi‑asset portfolios. A concise 20‑minute strategic briefing can introduce the CCPI™ logic, the dimensions, and the sector‑adjusted model.