Art, Architecture, Design Newsletter series "Constellation". Alexandros Mimoglou presents: Working with the Global Creative Industry

Constellation #28: Cruise Art @ the Museum

Created on 2023-09-11 09:49

Published on 2023-09-12 13:03

"Museums in Motion: Art on Cruise Ships", A New Exhibition Series by EURAN, European Art Networks

Tuesday, September 12, 2023

Dear Madam, dear Sir,

We present today to the directors of international museums and to the owners and managers of the global cruise companies the idea of organizing exhibitions in museums from art on board cruise vessels.

These exhibitions will present virtually and in some cases also physically, artworks that are embellishing the interiors of cruise ships, and will provide a unique opportunity for people to see these works in a new context.

We will organize the exhibitions together with a team of experts, as we have the experience in both the art world and the cruise industry.

There are interesting advantages for the museums and for the cruise companies. Some of them are the following:

For Museums:

Novelty and Prestige:

Hosting an exhibition of art from the world's cruise vessels is a fresh and prestigious opportunity for museums to attract new audiences and receive international recognition.

Uncharted Artistic Terrain

Many art enthusiasts have yet to experience the intricate beauty of artworks adorning cruise ships. Their public can be driven on new and exciting artistic journeys.

Technological Extension

Virtual ship tours or augmented reality sea travels and other immersive experiences blending narratives of art and cruise travels can enrich the museum visitors viewing experience.

Diverse Audience

Cruise ship art appeals to a wide demographic, including art enthusiasts, travel enthusiasts, and those who may not typically visit museums, attracting a new public widening the museum's outreach.

Global Exposure

These exhibitions can attract the interest of international visitors and media. This will enhancing further the status and the position of the museum globally.

International Collaborations

Hosting works from cruise ships around the globe can facilitate collaborations with foreign artists and institutions, fostering a sense of global community and shared maritime heritage.

Partnership Opportunities

Working together with with cruise companies can open new possibilities of partnerships and potential sponsorships; that will ensure the sustainability of future exhibitions.

Revenue Generation

Exclusive memberships, limited edition prints, or cruise art themed merchandise can be introduced, diversifying revenue streams.

Educational Opportunities

Schools and universities can benefit from specialized tours and lectures focusing on cruise art, emphasizing the fusion of culture, history, and the maritime adventure.

For Cruise Companies:

Elevated Cultural Branding

Aligning with renowned museums can transform cruise ships into floating bastions of culture, appealing to a clientele seeking enriching experiences beyond the ordinary cruise offerings.

Enhanced Reputation

Partnering with prestigious museums enhances a cruise company's reputation as a cultural influencer appealing to a discerning clientele. 

Marketing Opportunities

Collaborative efforts can be leveraged for marketing campaigns, promoting both the cruise company and the exhibitions. 

Art Tourism Packages

By tying up with museums, cruise lines can offer packages that include special museum access, expert-guided tours, or onboard art-themed events and workshops. 

Cultural Enrichment

Providing passengers with access to art exhibitions during their voyages enhances the overall cruise experience, attracting more culturally inclined travelers. 

Community Engagement

Cruise companies can give back to the communities they visit by supporting art and culture initiatives ashore.

Promotion of Onboard Artists

Shine a spotlight on the artists whose works adorn the ships, perhaps even hosting live painting sessions or interviews, creating an interactive art environment. 

Increased Art Sales Onboard, Revenue Generation

Exposure in prestigious museums may stimulate interest and sales of artworks on the ships, benefiting both the cruise line and the artists. Exclusive memberships, limited edition prints, or cruise art themed merchandise can be introduced, diversifying revenue streams. 

Alumni Engagement

Encourage previous cruise travelers to reconnect through museum exhibitions, reigniting their passion for travel and culture, and potentially booking their next journey.

We look forward to receive your feedback.

In advance, thank you.

Best regards.

Alexandros Mimoglou

EURAN European Art Networks AB, Stockholm, Sweden

management@euran.com, www.euran.com, www.stores.euran.eu

The EURAN Cruise Art @ the Museum concept is available for licensing and royalty-based partnerships, opening doors to a world of art, culture, and luxury experiences on the high seas. If you're a superyacht owner, a yacht manufacturer, a shipyard, a luxury brand, or luxury travel company interested in bringing this innovative concept to your discerning clients, we invite you to contact us for further details. Let's explore the possibilities and embark on a journey of artistic and maritime excellence together.

The content of this newsletter is the intellectual property of Alexandros Mimoglou/EURAN European Art Networks AB and is protected by copyright laws. Copyright © 2023. Reproduction, sharing, or use without written permission is strictly prohibited.