Created on 2023-08-27 20:59
Published on 2023-08-29 11:30
Tuesday, August 29, 2023
Dear Madam, dear Sir,
We introduced you recently to the work of the photographer Mr. Oliviero Toscani and the pioneering perspective of bringing his creativity to the yachting industry, through our art, architecture and design consulting company, EURAN European Art Networks.
Today, as we come closer to an important moment in the global yachting calendar, we felt it was imperative to contact you once more and reiterate our exceptional collaboration proposal.
We're aware that many of our esteemed business contacts, like yourself, are preparing to showcase their offerings at the forthcoming Monaco Yacht Show, one of the most important events in the global yachting industry, to be held from September 27 to 30, 2023.
In this context, we believe the Monaco Yacht Show is an excellent platform to announce your collaboration with EURAN and Mr. Oliviero Toscani, for your superyacht projects. The collaboration would mean an infusion in your projects of Mr. Oliviero Toscani's unique creativity through bespoke photography for the vessels’ interiors, coupled with the innovation and design expertise of EURAN European Art Networks. This project could, eventually, be extended to a related global advertisement campaign benefiting by Mr Toscani’s creative vision and wide expertise in that field.
By presenting such project at this important event, you would be leveraging a unique artistic collaboration and also capitalizing on the very wide audience and media presence, solidifying further your brand.
Given the imminent nature of the Monaco Yacht Show and the intricate preparations required, we would greatly appreciate your prompt feedback regarding this proposal.
We await your thoughts, hope for the opportunity to amplify the excellence of your brand with the unique creativity of our partner Mr. Oliviero Toscani.
Thank you in advance.
Best regards.
Alexandre Mimoglou
Architect, Chairman EURAN European Art Networks AB, Stockholm, Sweden
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We present here below several distinctive elements that emerge at the aesthetics of Oliviero Toscani's photography.
Vivid and Striking Imagery
Oliviero Toscani uses often vivid colors, high contrast, and dramatic lighting, as he wishes to create images that immediately draw the attention of the viewers.
Bold Simplicity
Oliviero Toscani's images are characterized by simplicity. In close-ups of a faces, touching human interaction, or a simple object, Oliviero Toscani avoids cluttered compositions; the viewer's attention is drawn to the core subject, intensifying the emotional impact of the images.
Narrative Quality
While each of his images tells a story, the narrative is usually not fully defined, allowing room for viewer interpretation. Instead of laying out a clear message, Oliviero Toscani provides visual prompts, nudging viewers to question, reflect, and discuss.
Authenticity and Realism
Oliviero Toscani enjoys photographing real people rather than traditional models; he likes to address a wide range of cultural issues. His subjects are often presented unvarnished and un-retouched. His raw realism adds authenticity to his images, strengthening the message behind them.
Contrast and Juxtaposition
Oliviero Toscani likes to juxtapose contrasting elements, to create visual tension, emphasize the message and invite the viewer to think about the subject of the image. He succeeds that by the positioning of his models, the play of the colors or the choice of the background, by combining unexpected subjects, themes, or symbols within the same image.
Thank you.
Recent interview of Mr Toscani by Interview Magazine: Photographer Oliviero Toscani Takes His Camera to Torino’s FuturFestival
Related previous newsletter, August 4, 2023: EURAN European Art Networks presents: Oliviero Toscani, Photographer