Hotel: EURAN Art Hotel Experiences: Elevating Hospitality Through Strategic Art & Design

Our Vision: Crafting Masterpieces, Cultivating Culture, Connecting Worlds through the Dream Team

Inspired by the collaborative spirit exemplified in Raphael's "School of Athens" – where diverse minds converge to pursue excellence – EURAN brings together an elite, international network of stakeholders: business leaders, architects, interior designers, artists, gallery owners, cultural and museum professionals, marketing and technical teams, suppliers, and logistics specialists. This is the creative powerhouse that drives innovation under the guidance of our strategic framework.

Our vision is to transform hotels into fixed cultural hubs – "urban entry points" or "destination landmarks" to civilization. We challenge conventional design, pushing beyond "building blocks" to create human-scale "cultural ecosystems" that respond to modern guest desires and operational needs. Through "phygital" realities and immersive "Art & Culture Hotel Experiences," we connect guests not only to stunning aesthetics but also to local communities and the global cultural and creative industry, truly making every stay a journey of discovery.

At our core, we believe Art, Architecture, and Design should be considered and conceived together, following principles established by the Bauhaus concept. All operations related to these three disciplines should be initiated at the very start of the project(s). This is particularly crucial for projects involving items presented in both physical and digital forms, as technical plan modifications might be necessary at a very early stage to ensure seamless integration.

The EURAN Global Hotel Project: Strategic Pillars for Industry Leadership

Our comprehensive approach to the hotel industry is structured around key strategic pillars, designed to foster cultural synergy and facilitate seamless application for diverse professionals within hotel companies:

Sub-Project 1: Strategic Consulting & Holistic Project Management

Under the overarching "EURAN Industries" framework, we provide supreme art and technical consulting services, guiding hotel groups through the complex creative component of high-profile new construction and major renovation projects. Our expertise ensures seamless integration and execution, while proactively navigating the inherent challenges of cross-industry convergence (regulatory hurdles, operational complexity, financial risks, brand dilution).

• Holistic Project Management: We streamline the entire process, from concept to completion, meticulously managing the creative component to ensure adherence to budget and schedule. We act as your chief of orchestra, simplifying the often labyrinthine process of coordinating multiple creative professionals.
• Integrated Creative Direction: We are capable of taking complete, partial, or collaborative oversight of the creative part of your project, unifying the contributions of numerous artists, architects, and designers to create a cohesive and singular vision for your property.
• Expert Sourcing & Coordination via Curated Networks: The Dream Team: We leverage our extensive global network of over 300 international creators, specialized technology companies, suppliers, and institutions to identify and involve the best talent and resources for your specific project needs. Our Dream Team, once fully established with our partners, will assemble innovators from diverse sectors—artists, architects, designers, and technologists—each a master in their realm. We are actively seeking client partners, creative partners, and administrative partners to collaborate on Art, Architecture, and Design projects.
  • Concept Projects (Fictive Proposals): We develop speculative design proposals for art and design integration into future hotel projects. These "fictive proposals" demonstrate the potential and capacity of our company and professional networks, based on architectural plans (with confidentiality and copyright considerations).
• Uncompromising Quality & Technical Expertise: Our commitment to high-quality standards is unwavering. We apply advanced technical solutions, conduct rigorous testing, and provide personal oversight at production sites—from curated art selection and customized framing to seamless procurement and on-site installation with comprehensive documentation.
• Cross-Cultural Collaboration Expertise: We specialize in harmonizing cultural dynamics in complex partnerships, offering brand alignment, stakeholder communication, and cultural intelligence training.
• Flexible Engagement Models for Your Creative Component: We offer three primary engagement models: complete takeover with one creative by field, complete takeover coordinating several creatives, or partial takeover for specific parts of the project, providing maximum flexibility.

Sub-Project 2: Innovative Hotel Architecture & Interior Design

We redefine hospitality architecture and interior design, pushing beyond traditional designs to create stunning, engaging, and operationally efficient hotel environments that drive innovation and enhance guest loyalty, while also amplifying your cultural impact.

• New Architectural Styles for Hotels: We introduce groundbreaking concepts for a new style of architectural and interior design for large hotel properties. Challenging conventional "building block" approaches, we propose rethinking hotel environments radically, integrating principles inspired by Mediterranean architecture to create fluid, human-scale "urban havens."
• Health-Conscious Design: Our designs proactively address psychological aspects, preventing feelings of claustrophobia or monotony, creating environments that respond positively to guest well-being.
• "Imagineering" & "Pushing Boundaries in Experiential Design": Our vision is to investigate the possible use of all existing and under-development new technologies to enrich the sensory and spatial experience of the physical architectural space itself within hotels. This involves developing "concept projects" that fuse physical reality with mixed and virtual realities to create "phygital" spaces, exploring how art, architecture, and technology produce exciting new interiors.
• Strategic Design Integration: We seamlessly blend art, architecture, and luxury products into every part of the hotel, transforming every corner into a cohesive and visually stunning environment.

Sub-Project 3: Experiential Design & Cultural Programming - The Core of "EURAN Art Hotel Experiences"

We transform hotel stays into immersive "EURAN Art Hotel Experiences," making the property itself a dynamic gateway to global culture and creativity, enhancing every guest's journey and expanding market reach.

• "Concept Art Exhibition": Enhanced Art Exhibitions in Hotels: This innovative concept for art exhibitions goes beyond traditional displays, integrating them with related activities and events. These can be "multi-exhibitions," created simultaneously in your hotel space, corporate offices, and online, with dynamic programming, technology integration (blockchain, NFTs), and robust media outreach.
• "EURAN Virtual Hotel Tours" as a Hotel Application: Within your hotel, guests gain unique access to the "EURAN Virtual Cruises" platform, virtually engaging with presentations by international CCIs and exploring exhibitions from major international art galleries and museums from the comfort of their room.
• "Art & Culture Hotel Rooms" as Personal Cultural Hubs: We transform individual rooms from mere resting spaces into interactive artful gateways, utilizing interactive screens controllable via personal devices or integrated touchscreens, allowing guests to access rich cultural content.
• The Art Center within the hotel(s): In every hotel, we establish an on-site Art Center, a hub for organizing all physical and virtual "EURAN Art Hotel Experiences," coordinating local connections and global connections with the international Cultural and Creative Industries.

Sub-Project 4: Art-Derived Retail & Revenue Generation - The "EURAN Art Design Objects" Concept

We transform the unique artistic identity of your hotel into tangible products and experiences, creating new revenue streams, strengthening brand identity, and enhancing customer loyalty.

• The "EURAN Art Design Objects" Concept: This central idea leverages artworks being part of corporate art collections or used in interior design to create unique design objects for sale, embodying luxury, elegance, and sophistication.
• Product Development & Manufacturing: EURAN oversees the product development process, collaborating with various material and product suppliers to ensure the highest quality standards and timely production of items like prints, decorative plates, sculptures, and utilitarian products.
• Collaboration with Artists: We ensure proper licensing and permissions, respecting intellectual property rights.
• Global Retail & Online Distribution Strategy: Products are strategically made available through sales in exhibitions, local stores, and online via our e-stores (www.stores.euran.eu) and blockchain/NFT systems.
• Creator Recognition & Marketing: We fully expose the artists and designers who craft your interiors, helping hotel groups utilize their realizations as powerful marketing and revenue tools.

Sub-Project 5: Global Cultural Outreach & Ecosystem Development

We extend the cultural impact of your hotel beyond the property, creating new engagement opportunities and reinforcing your brand as a patron of arts and culture.

• "Museums in Motion: Art in Hotels" Exhibition Series: We propose and organize exhibitions in museums showcasing artworks that embellish hotel interiors, both virtually and physically, offering novelty, prestige, and revenue opportunities for museums, and elevated cultural branding for hotel companies.
• Public Presentation Assistance: We assist in crafting compelling narratives for your cultural integration projects and developing engaging multimedia materials for public presentation, ensuring maximum impact.
• Hotel Networks: Interconnected Experiences Across Cities & Chains: We offer collaboration with multiple hotels in the same city and across chains, enabling interconnected art and culture experiences that provide a diverse array of immersive encounters for guests and support phased rollouts.

Our Expertise: A Legacy in Art, Architecture & Design Integration

The visionary projects of EURAN European Art Networks are spearheaded by Alexandros Mimoglou and Maria Papafili, a formidable duo whose combined expertise spans decades and disciplines, bringing unparalleled depth to every initiative.

Alexandros/Alexandre Mimoglou holds degrees in architecture, urbanism, and "aesthetics and art sciences" from prestigious universities in Paris (France), including Sorbonne University. As a visual artist (artist name Alexis) and a designer, his extensive international art exhibitions have led to his work being featured in permanent collections such as the National Fund of Contemporary Art (FNAC) and the Musée des Arts Décoratifs in Paris, the Cooper Hewitt Smithsonian Design Museum, and the JPMorgan Chase Art Collection in New York. Mimoglou has made significant contributions to design, collaborating with companies like Knoll International and Pierre Frey, and boasts extensive experience in managing exhibitions, presentations, and sales, as well as art consulting for the cruise (MSC Cruises, with Maria Papafili) and other industries. He is the owner of the brand EURAN European Art Networks and a pioneer in online art, architecture, and design with www.euran.com, presenting among others the works of an international creators' network established three decades ago and comprising more than 400 professionals. He is currently launching a series of projects designed to "bring art, architecture and design to the world."

Maria Papafili, an acclaimed Visual Artist, Museum Curator, and Decorative Arts Expert, brings profound artistic insight and curatorial excellence. A graduate of the Superior Fine Art School of Athens and Ecole Nationale Supérieure des Beaux-Arts de Paris, she holds a post-degree Diploma in Philosophy and History of Art from the University of Paris Pantheon Sorbonne. Her extensive exhibition history spans primarily Greece (and also in France and the UK). Notably, she also worked as a curator for 10 years in a big museum in Athens, Greece, before collaborating with A. Mimoglou as art and design consultant on the MSC Cruises projects. Her works are in permanent collections such as the Athens National Gallery, attesting to her artistic prowess.

Together, their over two decades of applied experience in luxury property integration include 21 successful projects across the cruise industry (17 cruise ships and 4 refittings), alongside initial projects in mega yachts and hotels. This extensive portfolio, which includes delivering near 40,000 framed art reproductions for MSC Cruises' passenger cabins and overseeing major refitting programs, demonstrates their capability to deliver exceptional results with unwavering quality and technical expertise in large-scale projects.

More related information is available at: https://www.euran.com/our-story.html.

Tangible Benefits for Your Hotel Group

• Iconic Brand Differentiation: Position your properties as cultural landmarks, setting new industry standards and attracting discerning clientele.
• Elevated Guest Experience: Deliver unforgettable, immersive stays that lead to higher satisfaction, repeat bookings, and increased on-property spending.
• Optimized Project Delivery & Risk Mitigation: Benefit from our meticulous project management and cross-cultural expertise, ensuring timely completion, adherence to budget, and mitigation of operational and brand risks.
• Innovative Market Leadership: Be at the forefront of the luxury convergence, integrating cutting-edge "phygital" and art-driven concepts to stay ahead of the competition and achieve sustainable growth.
• Enhanced Marketing & Publicity: Leverage unique art installations, dynamic cultural programming, and potential museum partnerships as powerful marketing tools, generating widespread media attention and boosting brand visibility.
• New & Diversified Revenue Streams: Monetize the artistic assets of your properties through unique retail product lines, on-site sales, and external exhibition partnerships.
• Commitment to Sustainability (ESG): Our approach aligns with and enhances your environmental, social, and governance (ESG) goals by supporting local creatives, reducing reliance on single-use print materials via digital exhibitions, and creating long-lasting, high-quality art and design objects.

Investment & Partnership: Transparent Models for Shared Success

Our "Global Hotel Project" is designed with inherent modularity, allowing hotel groups to integrate specific "pieces of the puzzle" that align with their immediate strategic priorities and budget. We offer flexible engagement models for comprehensive property transformations or targeted pilot projects.

We offer a clear, tiered fee structure for our consulting services to ensure transparency and flexibility. This fee structure does not include partner consultant participation, production costs of artworks and luxury products, supplier expenses for materials and products, or project-related expenses such as travel, accommodation, and other administrative/logistical costs.

• Bronze Package: (€250K) Ideal for smaller projects, pilot programs for a few hotels within a chain, or as a starting point for larger undertakings. Includes basic consulting, art curation, and initial project management for a specific hotel property.
• Silver Package: (€500K) Comprehensive services for mid-sized projects or regional rollouts across a significant number of hotels. Encompasses in-depth art curation, design integration, and project oversight for significant hotel development.
• Gold Package: (€1,000K) Premium package for large-scale projects or multi-property initiatives across entire chains. Offers full-service art and design solutions, including bespoke creations, luxury product curation, and dedicated strategic project management.

Crucially, several of our pioneering concepts are available for licensing and royalty-based partnerships, offering a direct pathway to implement groundbreaking ideas. These licensable concepts include:

• "EURAN Art Hotel Experiences"
• "Art & Culture Hotel Rooms"
• "EURAN Virtual Hotel Tours" (as part of "EURAN Virtual Cruises")
• "Museums in Motion: Art in Hotels" Exhibition Series"
• "EURAN Art Design Objects"
• "Concept Art Exhibition"
• "Imagineering Concept Projects"

Investing in our art and design consulting is not merely an expense; it's a strategic investment with substantial returns across brand, operations, and financials. We are also open to discussing direct investment or joint venture opportunities for the co-creation of these projects.