Cruise: From Construction to Captivating Voyages – A Global Project for Industry Leaders

Our Vision: Crafting Masterpieces, Cultivating Culture, Connecting Worlds through the Dream Team

Inspired by the collaborative spirit exemplified in Raphael's "School of Athens" – where diverse minds converge to pursue excellence – EURAN brings together an elite, international network of stakeholders: business leaders, naval architects, interior designers, artists, gallery owners, cultural and museum professionals, marketing and technical teams, suppliers, and logistics specialists. This is the creative powerhouse that drives innovation under the guidance of our strategic framework.

Our vision is to transform cruise ships into floating cultural hubs – "mobile entry points" to civilization. We challenge conventional design, pushing beyond "building blocks" to create human-scale "cities in motion" that respond to modern passenger desires and operational needs. Through "phygital" realities and immersive "Art Cruise Voyages," we connect passengers not only to stunning onboard aesthetics but also to local communities and the global cultural and creative industry, truly making every voyage a journey of discovery.

At our core, we believe Art, Architecture, and Design should be considered and conceived together, following principles established by the Bauhaus concept. All operations related to these three disciplines should be initiated at the very start of the project(s). This is particularly crucial for projects involving items presented in both physical and digital forms, as technical plan modifications might be necessary at a very early stage to ensure seamless integration.

The EURAN Global Cruise Project: Strategic Pillars for Industry Leadership

Our comprehensive approach to the cruise industry is structured around key strategic pillars, designed to foster cultural synergy and facilitate seamless application for diverse professionals within cruise companies:

Sub-Project 1: Strategic Consulting & Holistic Project Management

Under the overarching "EURAN Industries" framework, we provide supreme art and technical consulting services, guiding cruise lines through the complex creative component of high-profile large construction and refitting projects. Our expertise ensures seamless integration and execution, while proactively navigating the inherent challenges of cross-industry convergence (regulatory hurdles, operational complexity, financial risks, brand dilution).

• Holistic Project Management: We streamline the entire process, from concept to completion, meticulously managing the creative component to ensure adherence to budget and schedule. We act as your chief of orchestra, simplifying the often labyrinthine process of coordinating multiple creative professionals.
• Integrated Creative Direction: We are capable of taking complete, partial, or collaborative oversight of the creative part of your project, unifying the contributions of numerous artists, architects, and designers to create a cohesive and singular vision for your vessel.
• Expert Sourcing & Coordination via Curated Networks: The Dream Team: We leverage our extensive global network of over 300 international creators, specialized technology companies, suppliers, and institutions to identify and involve the best talent and resources for your specific project needs. Our Dream Team, once fully established with our partners, will assemble innovators from diverse sectors—artists, architects, shipbuilders, designers, and technologists—each a master in their realm. We are actively seeking client partners, creative partners, and administrative partners to collaborate on Art, Architecture, and Design projects.
  • Concept Projects (Fictive Proposals): We develop speculative design proposals for art and design integration into future cruise projects. These "fictive proposals" demonstrate the potential and capacity of our company and professional networks, based on architectural plans (with confidentiality and copyright considerations).
• Uncompromising Quality & Technical Expertise: Our commitment to high-quality standards is unwavering. We apply advanced technical solutions, conduct rigorous testing, and provide personal oversight at production sites—from curated art selection and customized framing to seamless procurement and on-site installation with comprehensive documentation.
• Cross-Cultural Collaboration Expertise: We specialize in harmonizing cultural dynamics in complex partnerships, offering brand alignment, stakeholder communication, and cultural intelligence training.

Sub-Project 2: Innovative Ship Architecture & Interior Design

We redefine maritime architecture, pushing beyond traditional designs to create stunning, engaging, and operationally efficient onboard environments that drive innovation and enhance customer loyalty, while also amplifying your cultural impact.

• New Architectural Styles for Cruise Liners: We introduce groundbreaking concepts for a new style of architectural design for large cruise vessels. Challenging the "building block" approach, we propose rethinking cruise environments by integrating principles inspired by Mediterranean architecture (broken lines, curves, sub-spaces, optimized cabin positioning) to create fluid, human-scale "small towns" at sea.
• Health-Conscious Design: Our designs proactively address psychological aspects, preventing feelings of claustrophobia, boredom, or mass impersonality, creating environments that respond positively to existing or future health threats.
• "Imagineering" & "Beyond Conventional Spaces": We delve into "concept projects" that fuse physical reality with mixed and virtual realities to create "phygital" spaces. This involves investigating new technologies to enrich the sensory and spatial experience of architectural space, developing prototypes for future interiors.
• Strategic Design Integration: We seamlessly blend art, architecture, and luxury products into every part of the ship, transforming every corner into a cohesive and visually stunning environment.

Sub-Project 3: Experiential Design & Cultural Programming

We transform cruises into immersive "Art Cruise Voyages," making the vessel itself a dynamic gateway to global culture and creativity, enhancing every passenger's journey and expanding market reach.

• "Art Cruise Voyages": Unveiling Creators, Connecting Communities: Our groundbreaking concept unveils the collaborative genius of the architects, artists, and designers who transform vessels into floating masterpieces. Passengers connect with these creators and their process through onboard exhibitions and interactive experiences. The cruise ships become dynamic "mobile entry points" to the vibrant creative and cultural communities of visited regions.
• Connecting to the Global Cultural & Creative Industry via "EURAN Virtual Cruises": Onboard, passengers can virtually engage with presentations by international cultural and creative professionals and institutions, and explore exhibitions curated by major international art galleries and museums from the comfort of their cabin. This "Virtual Cruises" platform unites various actors of the cultural and creative industries (CCIs) on a common digital platform.
• Onboard Art Centers & "Exhibitions in Motion": We establish dedicated onboard Art Centers as vibrant hubs for coordinating all physical and virtual "Art Cruise Voyages" activities, organizing dynamic "Exhibitions in Motion."
• "Art Cruise Cabins" as Personal Cultural Hubs: We transform individual cabins into interactive artful gateways, utilizing interactive screens controllable via personal devices or integrated touchscreens, allowing passengers to learn about the ship's design, explore destination cultures, access global content, and view/purchase art/design.
• Digital Engagement & Metaverse Expansion: Technology extends the reach of onboard activities into digital exhibitions and the Metaverse, allowing a globally interested public to engage with the creative journey.

Sub-Project 4: Art-Derived Retail & Revenue Generation

We translate the unique artistic identity of your cruise line into tangible products and experiences, creating new revenue streams, strengthening brand identity, and enhancing customer loyalty.

• "EURAN Art Design Objects" Concept: We create unique design objects for sale by leveraging captivating artworks that are part of the vessel's interior design or corporate art collections.
• Product Development & Manufacturing Oversight: We oversee the entire product development process, collaborating with various suppliers and experts to ensure the highest quality standards and timely production of these unique design objects.
• Global Retail & Online Distribution Strategy: Products are strategically made available onboard, in hotels, and through online platforms and other international retail channels.
• Creator Recognition & Marketing: We help cruise lines disseminate and utilize the realizations of artists and designers as a powerful marketing and revenue tool, transforming interior art and design into tangible consumer products.

Sub-Project 5: Global Cultural Outreach & Ecosystem Development

We extend the cultural impact of your cruise line beyond the vessel, creating new engagement opportunities and reinforcing your brand as a patron of arts and culture.

• "Museums in Motion: Art on Cruise Ships" Exhibition Series: We propose and organize exhibitions in museums showcasing artworks that embellish cruise ship interiors, both virtually and physically. This offers significant benefits for both museums and cruise companies, including elevated cultural branding and marketing opportunities.
• Public Presentation Assistance: We assist in crafting compelling narratives for your cultural integration projects and developing engaging multimedia materials for public presentation.

Our Expertise: A Legacy in Art, Architecture & Design Integration

The visionary projects of EURAN European Art Networks are spearheaded by Alexandros Mimoglou and Maria Papafili, a formidable duo whose combined expertise spans decades and disciplines, bringing unparalleled depth to every initiative.

Alexandros/Alexandre Mimoglou holds degrees in architecture, urbanism, and "aesthetics and art sciences" from prestigious universities in Paris (France), including Sorbonne University. As a visual artist (artist name Alexis) and a designer, his extensive international art exhibitions have led to his work being featured in permanent collections such as the National Fund of Contemporary Art (FNAC) and the Musée des Arts Décoratifs in Paris, the Cooper Hewitt Smithsonian Design Museum, and the JPMorgan Chase Art Collection in New York. Mimoglou has made significant contributions to design, collaborating with companies like Knoll International and Pierre Frey, and boasts extensive experience in managing exhibitions, presentations, and sales, as well as art consulting for the cruise (MSC Cruises, with Maria Papafili) and other industries. He is the owner of the brand EURAN European Art Networks and a pioneer in online art, architecture, and design with www.euran.com, presenting among others the works of an international creators' network established three decades ago and comprising more than 400 professionals. He is currently launching a series of projects designed to "bring art, architecture and design to the world."

Maria Papafili, an acclaimed Visual Artist, Museum Curator, and Decorative Arts Expert, brings profound artistic insight and curatorial excellence. A graduate of the Superior Fine Art School of Athens and Ecole Nationale Supérieure des Beaux-Arts de Paris, she holds a post-degree Diploma in Philosophy and History of Art from the University of Paris Pantheon Sorbonne. Her extensive exhibition history spans primarily Greece (and also in France and the UK). Notably, she also worked as a curator for 10 years in a big museum in Athens, Greece, before collaborating with A. Mimoglou as art and design consultant on the MSC Cruises projects. Her works are in permanent collections such as the Athens National Gallery, attesting to her artistic prowess.

Together, their over two decades of applied experience in luxury property integration include 21 successful projects across the cruise industry (17 cruise ships and 4 refittings), alongside initial projects in mega yachts and hotels. This extensive portfolio, which includes delivering over 22,000 framed art reproductions for MSC Cruises' passenger cabins and overseeing major refitting programs, demonstrates their capability to deliver exceptional results with unwavering quality and technical expertise in large-scale projects.

More related information is available at: https://www.euran.com/our-story.html.

Tangible Benefits for Your Cruise Line

• Iconic Brand Differentiation: Position your fleet as cultural landmarks, setting new industry standards and attracting discerning clientele.
• Elevated Passenger Experience: Deliver unforgettable, immersive journeys that lead to higher satisfaction, repeat bookings, and increased onboard spending.
• Optimized Project Delivery & Risk Mitigation: Benefit from our meticulous project management and cross-cultural expertise, ensuring timely completion, adherence to budget, and mitigation of operational and brand risks.
• Innovative Market Leadership: Be at the forefront of the luxury convergence, integrating cutting-edge "phygital" and art-driven concepts to stay ahead of the competition and achieve sustainable growth.
• Enhanced Marketing & Publicity: Leverage unique art installations, cultural programming, and potential museum partnerships as powerful marketing tools, generating widespread media attention and boosting brand visibility.
• New & Diversified Revenue Streams: Monetize the artistic assets of your vessels through unique retail product lines, onboard sales, and external exhibition partnerships.
• Commitment to Sustainability (ESG): Our approach aligns with and enhances your environmental, social, and governance (ESG) goals by supporting local creatives, reducing reliance on single-use print materials via digital exhibitions, and creating long-lasting, high-quality art and design objects.

Investment & Partnership: Transparent Models for Shared Success

Our "Global Cruise Project" is designed with inherent modularity, allowing cruise lines to integrate specific "pieces of the puzzle" that align with their immediate strategic priorities and budget. We offer flexible engagement models for comprehensive fleet-wide transformations or targeted pilot projects.

We offer a clear, tiered fee structure for our consulting services to ensure transparency and flexibility. This fee structure does not include partner consultant participation, production costs of artworks and luxury products, supplier expenses for materials and products, or project-related expenses such as travel, accommodation, and other administrative/logistical costs.

• Bronze Package: (€250K) Ideal for smaller projects or as a starting point for larger undertakings. Includes basic consulting, art curation, and initial project management.
• Silver Package: (€500K) Comprehensive services for mid-sized projects, encompassing in-depth art curation, design integration, and project oversight.
• Gold Package: (€1,000K) Premium package for large-scale projects, offering full-service art and design solutions, including bespoke creations, luxury product curation, and dedicated project management.

Crucially, several of our pioneering concepts are available for licensing and royalty-based partnerships, offering a direct pathway to implement groundbreaking ideas. These licensable concepts include:

• "Art Cruise Voyages"
• "Art Cruise Cabins"
• "EURAN Virtual Cruises"
• "Museums in Motion: Art on Cruise Ships" Exhibition Series"
• "EURAN Art Design Objects"

Investing in our art and design consulting is not merely an expense; it's a strategic investment with substantial returns across brand, operations, and financials.