EURAN ART IN ARCHITECTURE & MARKETING CONSULTING

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ART IN ARCHITECTURE CONSULTING

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2001-2002. Euran supported Architects in handling the Interior Design Project of Decoration with art panels of Ariadne Palace, the new built cruise-ferry of the Greek shipping company Minoan Lines.�

2002-2003. Euran supported Architects in handling the Interior Design Project of Decoration with art panels of MSC Lirica the new built cruise-ship of the Italian shipping company Mediterranean Shipping Cruises.�

2003-2004. Euran supported Architects in handling the Interior Design Project of Decoration with art panels of MSC Opera the new built cruise-ship of the Italian shipping company Mediterranean Shipping Cruises.�

2005-2006. Euran supports Architects in handling the Interior Design Project of Decoration with art panels of MSC Musica the new built cruise-ship of the Italian shipping company Mediterranean Shipping Cruises.�

2006-2007. Euran supports Architects in handling the Interior Design Project of Decoration with art panels of MSC Orchestra the new built cruise-ship of the Italian shipping company Mediterranean Shipping Cruises.�

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ART IN MARKETING CONSULTING

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CULTURE AS PART OF THE CORPORATE DEVELOPMENT STRATEGY

A. PRINCIPLES

CO-ORDINATION TO THE CORPORATE COMMUNICATION

Culture is a primary constituent of human communications; we wish to place it at the center of our corporate clients' internal and external communications strategy.

Art is a part of the corporate image. We analyze the existing image of our client and propose art in relation with it.

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B. APPLICATIONS

GENERAL PROCESS

A. ANALYSIS OF THE CLIENTS' INFORMATION in co-operation.�

B. PROPOSALS BY EURAN AND MEMBERS OF OUR NETWORK.�Painters, sculptors, photographers, decorators, stage designers, industrial designers and other creators among the 300 international partners-members of our networks, will participate with ideas and creations to the artistic projects. Other international artists and personalities will participate as well, according to our clients' requests.�

C. SELECTION WITH THE CLIENT AND ORGANIZATION OF THE SELECTED PROPOSALS.

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DIFFERENT TYPES OF PROPOSED PROJECTS: 20 EXAMPLES

(Please notice: our company was not involved at the operations presented as examples below. We mention them here, with the permission of the related organizations, in order to give ideas about possible corporate cultural marketing activities. Thank you.)

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1. DECORATION WITH ARTWORKS OF THE COMPANY'S PREMISES

Example: AIRPORT / AEROPORT CHICAGO, AIRPORT COPENHAGEN / AEROPORT DE COPENHAGUE, AIRPORT / AEROPORT D' OSLO, AIRPORT / AEROPORT DE SAN FRANCISCO, NOVOTEL, POSTEN SVERIGE�

2. ARTISTIC INTERVENTION AT THE CLIENT'S EQUIPMENT

Example: BRITISH AIRWAYS��

3. ARTISTIC INTERVENTION AT THE COMPANY'S PRODUCTS

Example: NESTLE GREECE�

4. ARTISTIC ILLUSTRATION OF THE CLIENT'S DOCUMENTATION (ANNUAL REPORT, CALENDAR, BROCHURES ETC)

Example: CAP GEMINI, ONS��

5. ARTISTIC INTERVENTION AT THE CLIENT'S PRESENCE IN COMMERCIAL FAIRS, CONFERENCES, BOARD MEETINGS AND OTHER PUBLIC MEETINGS�

6. CREATION OF ARTWORKS INSPIRED BY THE COMPANY'S PRODUCTS

Example: ADEL SAATCHI & SAATCHI �

7. ORGANIZATION OF EVENTS FOR THE PRESENTATION OF NEW PRODUCTS OR FOR THE COMPANY'S GENERAL MARKETING.�

8. ORGANIZATION OF SCULPTURE SYMPOSIUMS WITH THE CREATION OF ARTWORKS FOR THE COMPANY�

Example: MAMIDAKIS��

9. ORGANIZATION OF ART EXHIBITIONS AT THE COMPANY'S PREMISES.�

10. ORGANIZATION OF INTERNATIONAL ARTISTS STUDIOS' VISITS.

11. ORGANIZATION OF INTERNATIONAL ARTISTS CONFERENCES.�

12. CREATION OF ARTWORKS PRESENTING THE CLIENT COMPANY'S MANAGEMENT AND PERSONNEL�

13. ARTISTIC PRESENTATION WITH EXHIBITIONS, PUBLICATIONS, OF THE CLIENT COMPANY'S PAST AND PRESENT��

14. CREATION OF ARTISTIC OBJECTS AS CORPORATE GIFTS, PRICES ETC�

15. CREATION OF ARTISTIC OBJECTS FOR MARKETING OPERATIONS.�

Example:�SIEMENS

16. CREATION AND OFFER OF ARTWORKS AS THE CLIENT'S SPONSORING�

17. USE OF ARTWORKS FOR THE ADVERTISEMENT OF THE CLIENT'S PRODUCTS�

Example: FORD SVERIGE��

18. USE OF THE CLIENT'S PRODUCTS AT PUBLIC PRESENTATIONS OF ARTISTS (EXHIBITIONS, MEDIA, CINEMA ETC Example: OMEGA��

19. USE OF ARTISTS FOR THE GENERAL MARKETING OF THE CLIENT COMPANY�

Example: CITROEN��

20. ORGANIZATION OF CULTURAL SPONSORHIP PROGRAMS.

Example: MONACO��

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Our company is also proposing similar services to international public organizations.�

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